REDESIGN: Student Representatives -Mechanical Engineering & Economic Science
Freelance Project
Production Language: German
Rebranding for the Student Representatives - Mechanical Engineering & Economic Sciences at the Technical University Graz (Styria, Austria).
The Courses 'Mechanical Engineering' and 'Mechanical Engineering Economic Sciences' are represented and reached out for a rebranding of the old Design.
More Context:
MBWI - Short for 'Mechanical Engineering and Economic Sciences' from German: 'Maschinenbau & Wirtschaftswissenschaften'
STV - Short for 'Student Representatives' from German: 'Studienvertretung'
OLD LOGO
In addition to the combined word and imagerative mark, a primarily Image brand has been created.
This decision was made as the Client wanted to be able to present the full title of the 'Organisation' with the Logo. This wouldn't have been able with the main logo without overloading it as it happened with the old version
Brand Manual
A Brand-Manual was created to ensure consistency and intended use of the new Logo. Additionally to the information about the new logo, some concepts of the logo applied to advertisement gifts &
Check out the full
brand manual here!
Motion Graphic
For the Social Media as well as on campus appearance, the logo was animated to give the redesign some extra attention and highlight that that students remember.
Software:
After Effects
Illustrator